Privacy Policy

Your privacy is important to us. Learn how we protect your information.

Last updated: October 8, 2026

This Privacy Policy explains what personal information we collect when you visit our website, book our services, register a camper, shop with us, or contact us — and how we use, share and protect it.

1. Who We Are

Board Bound Wake, LLC, doing business as Board Bound Wake Co (“we,” “us” or “our”), is responsible for the information described in this policy.

Address: 2110 Ranch Road 620 South, Lakeway, TX 78734

Email: bbwakecharters@gmail.com

Phone: 832-916-6514

2. Information We Collect

Bookings. Your name, email and phone number; the service, date, lake and group size; your pickup location; details of your boat if we are working on or driving it; how you heard about us; and any notes you add.

Summer camp. The parent or guardian’s contact details, two emergency contacts, and for each camper: name, age, gender, dietary needs, allergies, medications and medical conditions, and their lunch choice.

Liability waivers. The participant’s name, postal address, phone and email; the parent or guardian’s details for a minor; an emergency contact; a minor’s allergies, medications and medical conditions; your typed signature and initials; your photo and video choice; and, as evidence of signing, the date and time, your IP address and your browser type.

Shop orders. Your name, email, phone number, shipping address and what you ordered.

Forms. What you enter in our contact, custom package, concierge, referral, survey, software enquiry and job application forms, including a résumé you upload.

Payments. Card payments are handled by Stripe, including cards tapped in person. We never receive or store your full card number. We keep a record of the payment — the amount, date, status and a Stripe reference.

Messages and calls. Emails and text messages (including iMessage) you exchange with us, along with any photos you send; call logs showing the number, time and length of a call; and voicemail recordings and their transcripts. Our team also keeps notes about your bookings and preferences.

Information about other people. If you give us someone else’s details — a camper, an emergency contact, friends splitting a payment, or a friend you refer — please make sure you have their permission.

Unfinished camp registrations. What you enter on the camp registration form is saved to Board Bound as you go, before you submit, so we can help if you get stuck. Registrations that are never finished are deleted after 30 days.

Photos and video. We photograph and film lessons, charters and camps. See Section 6.

Our boats’ location. Our boats may carry GPS trackers that record the boat’s position and engine data for safety and maintenance. This shows where the boat was during a session; it does not track you or your devices.

Website usage. Your IP address, browser and device type, the pages you view, how you reached us, and, if you came from one of our ads, the ad click identifier. See Section 5.

From others. Camp registrations made through a partner platform, payment confirmations from Stripe, and public Google reviews, which we display with the reviewer’s public name and photo.

3. How We Use Your Information

  • Take, manage and staff your bookings, registrations and orders
  • Keep participants safe, including acting on health and allergy information and contacting emergency contacts
  • Take payments, issue refunds, send receipts and invoices, and handle payment disputes
  • Contact you by email, text or phone about your booking, and reply when you contact us
  • Keep signed waivers and other records we need for legal, insurance, accounting and tax purposes
  • Send past customers occasional news, offers and surveys, which you can stop at any time
  • Measure how our website and advertising perform and improve them
  • Prevent fraud and abuse, and enforce our Terms

Automated tools. We use automated tools, including AI assistants, to help read, summarize, draft and respond to emails and text messages, to transcribe voicemails, and to keep notes about customers. They assist our team; they do not make decisions about whether you may book.

4. Who We Share It With

We do not sell your personal information. We share it only with companies that help us run the business, and only what each needs:

  • Payments: Stripe (privacy policy)
  • Hosting and database: Vercel and Supabase
  • Email: Google (Gmail) and email delivery providers
  • Text messages and phone: Sendblue, Chert and Twilio
  • Scheduling: Google Calendar, where a booking’s details are added to our staff calendar
  • AI assistance: Anthropic, which processes messages to help us draft replies and summaries
  • Analytics and advertising: PostHog (privacy policy), and Google Analytics, Google Tag Manager and Google Ads (privacy policy), and Meta, for Facebook and Instagram ads (privacy policy)
  • Staff notifications: Apple and Telegram, which deliver alerts about bookings and messages to our team
  • Boat tracking: Blues, which carries our boats’ GPS and engine data
  • Shipping: the carrier that delivers your shop order
  • Partners you choose: a camp platform you register through, and the independent vendor that stocks food or drinks you order for a charter
  • Social media: Instagram and Facebook, when we post photos or video (Section 6)

With Google Ads we share limited conversion data — the ad click identifier, the transaction value and the date — when a booking or purchase began from one of our ads. We do not send Google your name, email or phone number for advertising.

With Meta (Facebook and Instagram) we share conversion data when you book, register, buy or request a concierge quote: the event, its value and date, Meta’s click and browser identifiers, and your email, phone number and name in hashed (scrambled) form. Meta uses the hashed details only to match the conversion to an ad you may have seen; it cannot read them back. We use this only to measure our own campaigns.

We may also disclose information where the law requires it, to respond to a payment dispute, to protect someone’s safety, or to a buyer if the business is sold. Your information is processed in the United States.

5. Cookies and Tracking

We use cookies and similar technologies to run the website, measure how it is used, and understand which of our ads bring people to us. They run when you visit the site. We do not use them to build advertising profiles about you beyond measuring our own campaigns.

Analytics. PostHog, Google Analytics and Vercel Speed Insights record page views, clicks, how you reached us and how fast pages load. We do not use them to collect what you type into our forms or to identify you personally as a visitor.

Advertising measurement. When you reach us from a Google ad, Google adds a click identifier (“gclid”) to the web address. We store it in a first-party cookie (_bb_gclid) for up to 90 days and associate it with any booking, registration or purchase you complete, so we can see which ads lead to bookings. Google Tag Manager and Google Ads may set their own cookies. Likewise, when you reach us from a Facebook or Instagram ad, we store Meta’s click identifier (“fbclid”) in the _fbc cookie for up to 90 days, and the Meta Pixel sets its own _fbp cookie and records page views and conversions on our site.

Essential storage. Your browser keeps your shop cart, a booking in progress and your camp registration session so the site works. Staff sign-in uses a session cookie.

Your choices. You can block or delete cookies in your browser settings, opt out of Google’s advertising cookies at Google Ad Settings, manage Meta’s ad settings at Meta Ad Preferences, and install the Google Analytics opt-out add-on. You may also email us to ask us to stop collecting analytics data about you or to delete what we hold. Our site does not currently respond to browser “Do Not Track” signals. Blocking essential storage may prevent bookings and payments from working.

6. Photos, Video and Social Media

We photograph and film sessions. We take photos and video during lessons, charters and camps for coaching and video review, to share with participants and families, and for our records.

Marketing use is your choice. When you sign the Liability Waiver you choose whether we may use photos and video of you or your child in our marketing — our website, blog, advertising, printed materials and social media accounts (Instagram and Facebook).

If you say no. We will not publish marketing content in which you or your child is the featured subject, and we will not tag or name you or your child.

What we cannot promise. Our activities take place in groups on public lakes. You or your child may appear incidentally or in the background of photos and video of other participants, and we cannot guarantee otherwise. We do not control, and are not responsible for, what other participants, parents, guests or members of the public photograph or post.

Changing your mind or asking us to take something down. Email bbwakecharters@gmail.com at any time. We will stop new marketing use and remove content featuring you or your child from our own website and social media accounts within a reasonable time. We cannot recall content others have already shared, printed materials, or copies held by third-party platforms.

Social media platforms. When you interact with us on Instagram or Facebook, or follow a link to them from our website, those platforms’ own privacy policies apply. We do not control how they use your data.

7. Children’s Privacy

We collect children’s information only from adults. Our website is not directed to children, and we do not knowingly collect personal information directly from a child under 13. Information about a camper or a minor participant is provided by their parent or legal guardian.

What we collect. A child’s name, age, gender, dietary needs, allergies, medications and medical conditions, emergency contacts, and the parent or guardian’s signature on the waiver.

Who sees health information. A child’s health information is used to keep them safe. Full medical details are limited to our administrators; camp staff see the roster for the weeks they work.

Photos and video of children. Section 6 applies. A parent or guardian makes the marketing choice on the waiver and may change it at any time.

Parents’ rights. A parent or guardian may ask to review, correct or delete their child’s information by emailing bbwakecharters@gmail.com.

8. Text Messages and Calls

If you give us a mobile number, we text you about your booking — confirmations, reminders, weather updates and payment links. Message frequency varies and message and data rates may apply. Reply STOP to stop automated and marketing texts; we may still reply to messages you send us and send a payment link you ask for. Reply START to opt back in.

Calls, voicemails and text conversations with us may be recorded and transcribed, and may be handled with the help of the automated tools described in Section 3. We do not share your mobile number or text-message consent with anyone for their own marketing.

9. Marketing Email

If you have booked, registered, shopped or signed a waiver with us, we may occasionally email you news, offers and surveys. Every marketing email includes an unsubscribe link, and we measure whether those emails are opened and clicked. Unsubscribing does not stop messages about a booking, registration or order you have with us.

10. Security

We protect your information with encrypted (HTTPS) connections, payment processing by Stripe so that card numbers never reach our servers, and staff accounts that limit who can see personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us right away.

11. How Long We Keep Information

  • Booking, payment and order records: as long as needed for accounting and tax purposes
  • Signed waivers: for the period in which a legal claim could be brought, which is longer for minors
  • Unfinished camp registrations: deleted after 30 days
  • Messages, call logs, voicemails and customer notes: while you are a customer and for a reasonable period afterward
  • Marketing contacts: until you unsubscribe or ask us to delete them
  • Website analytics: according to our analytics providers’ retention settings

12. Your Rights and Choices

Depending on where you live, including under Texas law, you may have the right to:

  • Access the personal information we hold about you
  • Correct information that is inaccurate or incomplete
  • Delete your information, except what we must keep, such as signed waivers and tax records
  • Opt out of marketing email and automated texts at any time
  • Opt out of analytics as described in Section 5

To make a request, email bbwakecharters@gmail.com. We may need to confirm your identity, and we will respond within 45 days. We will not treat you differently for making a request.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or the law. We will post the updated policy on this page with a revised “Last updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Board Bound Wake, LLC

Address: 2110 Ranch Road 620 South, Lakeway, TX 78734

Email: bbwakecharters@gmail.com

Phone: 832-916-6514

Website: Contact Us

Canyon Lake background

Questions About Your Privacy?

If you have any questions about how we handle your data, please don’t hesitate to reach out to us.

Call Us

832-916-6514

Email Us

bbwakecharters@gmail.com